HELL – Doobious Billboard – CEO Josh Drake. Doobious was a limited-release pizza designed to get people talking about changing attitudes towards cannabis, particularly medicinal use. “It brings into clear focus the shame that surrounds medicinal cannabis use; that it’s taboo, or something to hide or fear. Sally King is the Executive Director of the New Zealand Medicinal Cannabis Council, the leading body for the medicinal cannabis sector. It’s an unfunded medication, and the regulations around medicinal cannabis also mean that patients may not discuss their medicine costs.