That’s a massive drop-off, and it underscores why retention strategies are now as critical as acquisition efforts, if not more so. Without a focus on retention, retailers are essentially pouring resources into acquisition campaigns that yield very little long-term value. Our report found that if uncommitted shoppers make just one additional trip per month, the average grocer could increase revenue by 84 percent. Loyalty and personalized promotions shouldn’t be seen as competing tools – they’re most effective when they work together to build lasting habits. None of these steps requires a wholesale transformation, but together they shift the balance from one-time acquisition to sustainable retention.