Key Takeaways Wedbush analysts raised their price target for Apple's stock over the weekend, pointing to signs of stronger-than-expected demand for the iPhone 17. "The Street is clearly underestimating this iPhone cycle,” the analysts said, after a launch that raised worries among analysts that many consumers could wait for bigger design changes and AI features. Wedbush said the stock could also stand to get a big bump when Apple releases more details on its artificial intelligence strategy. Apple’s iPhone 17 is turning some heads on Wall Street with signs of surprisingly strong demand, after a lackluster launch. However, “we are positively surprised," the analysts said, with their checks indicating the iPhone 17 "tracking 10%-15% ahead of iPhone 16 so far.” The "Street is clearly underestimating this iPhone cycle," they said, with muted expectations helping fuel enthusiasm for the stock.