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Clean energy, dirty tactics: Inside the shady world of door-to-door solar sales
['Meg Carney', 'Sophie Hurwitz', 'Naveena Sadasivam', 'Joseph Winters', 'Elena Bruess', 'Capital', 'Ames Alexander', 'Keerti Gopal', 'Juanpablo Ramirez-Franco', 'Tik Root']
Grist
One TimeMonthly $120$300$365Donate $10$15$25Donate Secure · Tax deductible · Takes 45 SecondsSummer is peak solar sales season, and crews canvass neighborhoods nationwide, generally in two-person teams.
Door-to-door solar sales are a widely accepted form of lead generation in the industry, despite being largely unregulated.
Talking to a door-to-door solar sales rep?
At the end of June, I attended a door-to-door solar sales training with a company called Elevate Solar in Kansas City, Kansas.
But Alex, who believes that a more honest solar sales industry is possible, argues that salespeople shouldn’t just memorize a pitch.
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'world'
'tactics'
'inside'
'dirty'
'reps'
'rep'
'solar'
'company']