To strengthen Jordan’s appeal as both a cultural and business travel hub, Plan B Tourism Jordan, Royal Jordanian Airlines and Red Dot Representations India jointly organised a dedicated Familiarisation (FAM) Trip for Indian travel trade professionals from the Meetings, Incentives, Conferences and Exhibitions (MICE) segment. Held between September 15 and 19, 2025, the five-day trip showcased Jordan’s unique blend of heritage and modern hospitality to high-profile delegates from India’s travel industry. Rana Abu Alhala, CEO, Plan B Travel & Tourism, said the trip was part of a broader strategy to tap India’s growing outbound market. She said the airline’s partnership with Plan B Tourism Jordan on this FAM trip reflects its commitment to strengthening seamless travel links between India and Jordan and enhancing the airline’s footprint in the Indian market. Red Dot Representations, Plan B Tourism’s India office, ensured smooth execution and immersive engagement, cementing the initiative as a milestone in Jordan’s outreach to India’s influential travel trade.