Whilst I’ve always revered the work of the Brontë sisters, Wuthering Heights has never been a novel I’ve held close to my heart. A novel that explores social class, race, mental and physical cruelty does not make it an appropriate plot to ultimately distastefully capitalise for the box office. It contributes to an undercurrent of discontent for modern literary adaptations, and the inability of filmmakers to produce original works that captivate audiences on their own accord, without the use of the literary canon for financial endorsement. What deeply concerns me about the attention this trailer has grasped, and the inevitable millions it will make at the box office, is that the prevalence of style-over-substance modern literary adaptations encourage a new age of unimaginative creative work. This, in addition to the rise of AI and lack of cognitive creativity, contributes to the stark irony of the literary world ‘coming undone,’ in the box office.