Over 2000 Children from four deprived communities in the Greater Accra region have benefitted from Kalyppo’s Corporate Social Responsibility (CSR) initiative, Kalyppo Kares. The pilot CSR project, dubbed ‘Kalyppo Kares’, sort to bring to children in these communities, free preventive health screenings/education with the aim of ensuring and inculcating in them, preventive health attitudes right from childhood. “Concerning the kids that we screened in the various communities, I think people don’t really pay attention to their children at all. Even Kalyppo budgeted for 200 children per event but so far we have done over 2000 children so I think that it has been awesome”, she said. The Kalyppo brand launched in 1998 is for children of all ages, but especially for those aged 4 -16 years old.