A perennial classic, the bob always comes into its own as the temperature drops and roll-neck jumpers and scarves return to the wardrobe. The cloud bob, a short-to-mid-length cut defined by its ethereal sensibility. “Unlike the sharp, architectural bobs of seasons past, this version is light, weightless and characterised by its effortless lift and movement.”The cloud bob spotted during London Fashion Week. “This bob, with its fluffy, powdery texture, is the new way to do undone waves,” says Anita Rice, co-founder of salon Buller and Rice. How to style a cloud bobOnce the hair is, well, cut to suit the cloud bob—styling it is all about amping up natural texture.