The starting point for Paolina Russo’s spring 2026 collection came during a research trip to Ilsan, northwest of Seoul—a city known for its vast array of vintage shops. “They have these mountains of vintage, from America, the UK, everywhere,” the brand’s namesake co-founder Paolina Russo said in a preview. “There weren’t any clothes exactly like that, but we were kind of clashing together silhouettes,” Russo explained. Laura Ashley’s ditzy florals might seem a million miles away from Paolina Russo’s trademark jersey tops and optical illusion prints, but Russo and co-founder Lucile Guilmard wanted to explore a more feminine side this season. “We feel like it melds all the things that we’ve been building for the past few seasons, but it’s now more of an expanded wardrobe,” Russo said.