Following last month’s “Zcavenger Hunt” that brought 2,000 followers out for Mamdani, Martens threw a similar event in Milan tonight—the Diesel Egg Hunt—that attracted more than 3,000 pre-registered participants. He added: “The first five people who find all of the eggs will win a full look of their choice from the collection, tailored for them. And the second five will win any Diesel denim look of their choice. In practice it’s too early to say, because at the time of writing the Diesel Egg Hunt is still going on. Which is why Vogue Runway and a few other powerful lobbyists were allowed to glimpse the collection immediately before Diesel’s eggs were hatched.