When asked in which of the lookbook’s characters he saw himself, Demna shot back: “Il Ragazzo. But please—not the Il Ragazzo della Porta Accanto (The Guy Next Door). That would be a bit too much for me.”Whether he likes it or not, Demna is Milan’s new Cool One. He said he liked Spike Jonze for the job because, “I’ve admired his work for a long time, since I saw Adaptation. And I really wanted to work with someone who could bring a strong artistic dimension to it.