For Native families, RSV isn’t just another childhood illness; it’s a public health crisis. Scientific American spoke with Echo-Hawk about her work on RSV in Native American communities in the U.S., the role of UIHI in addressing Indigenous health and the ways that culturally tailored public health strategies can save lives. How does UIHI differ from other public health organizations? How would you describe the burden of RSV in Native communities? Whereas in the Native community, we are going to see people die.