Keir Starmer warned of 'tough' choices to come as he unveiled his plan to restore pride in Britain yesterday. He acknowledged having already made 'tough decisions' in his first year in power and warned: 'It doesn't get easier from here. Sir Keir also came close to apologising to businesses who have borne the brunt of Labour's tax raids. Sir Keir repeatedly took aim at Reform and its leader Nigel Farage, who he accused of crossing a 'moral line' on immigration. Sir Keir also said Britain placed 'too much faith in globalisation', which he branded 'complacent'.