And now it seems that wearing bright red lipstick is more popular than ever – thanks in part to pop queen Taylor Swift. From black and white films of the 40s and 50s, to the modern day - the red lip never loses its appeal. 'There's something about the simplicity of a red lip which makes it so beautiful, seamless yet alluring. If I'm having a bad day or I'm tired, bright red lipstick brings me back to life. Millennials and Gen Z aren't afraid of a bold look, and red lipstick ticks all the boxes.