Global Growth, Local Limits: A New Playbook for ROI in Sports BroadcastingIn the high-stakes world of sports broadcasting, ambition is increasingly outpacing infrastructure. Rights holders must now serve a wider set of KPIs: digital engagement, international micro-audiences, and cross-platform monetization. Heavy reliance on satellite locks rights holders into static, capital-intensive workflows that can't scale or shrink based on demand. Instead of investing in costly global infrastructure, rights holders can align spend with actual interest, spinning up and down distribution capacity depending on the region and audience size. Even Tier 1 rights holders with robust domestic markets often find themselves starting from scratch in foreign territories.