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Video entertainment resilient to economic distress
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Video entertainment resilient to economic distressPrice inflation and wage squeeze are not putting a dampener on "TV" as consumers ratchet up their spend and their time spent on home video entertainment, according to the latest 2025 Video Trends Report from TiVo.
Americans and Canadians are also spending over five hours a day, on average, viewing video content; up from 4.4hrs in Q2 2024.
Indeed, the data shows that video service bundles continue to gain traction.
Nearly 70% of respondents report using at least one Free AVOD/FAST service in Q2, an increase of about 8% year-over-year.
29.8% of all time spent watching video is spent watching local content, compared to 22.6% in 2023.