The project, funded through Choose New Jersey's partnership with the state's Economic Development Authority, spreads its message through multiple channels: from TV spots to digital billboards. "The 'New NJ' campaign reflects the remarkable transformation our state has experienced over the past eight years under Gov. Native son Jon Bon Jovi's "Red, White, and Jersey" sets the beat for TV spots. The Film and Digital Media Tax Credit Program keeps drawing more production teams to the state, pumping cash into local spots. "New NJ is the reality of a state open for business, innovation, and opportunity," Mathews said.