Fonterra chair Peter McBride, fellow directors and the management team, will front up farmer shareholders next week to explain the metrics around the proposed $4.22 billion divestment plan. The divestment plan needs shareholder approval at a special general meeting, to be held online on October 30. “There are some farmers struggling with the decision and there's others that have already moved on in their minds. He points out that the iconic Anchor brand wasn’t always part of Fonterra’s stable. Fonterra, formed in 2001, still owned the international Anchor brand and bought back the domestic Anchor brand in 2005 in a brand swap with Hart’s Goodman Fielder business.