Of course, much like the Nike Ja 3 is perhaps the most sought-after sneaker currently on the market, Ja Morant was a man in demand before training camp opened. With the Nike Ja 1 and Ja 2 already establishing a distinct aesthetic, the promise of an unreleased Ja 3 colorway will have the shoe enthusiast in a frenzy. Seeing professional athletes, particularly in the WNBA, choose Nike Ja anything edition shoes for work is a “big time” validation of his brand. “Obviously, they have got two signature athletes (A'ja Wilson, Sabrina Ionescu) that they could’ve chosen from, but you know, they went to the (Nike Ja 3). Fans will be keeping a close eye on social media for any leaks of the mysterious Nike Ja 3s, while WNBA courts showcase the rising popularity of Morant’s signature style.