Tilly is the creation of an AI production company called Particle 6, which also has its own AI talent studio, Xicoia, per Deadline. The company is the brainchild of Dutch actor and comedian Eline Van der Velden. On September 27, Van der Velden mentioned at a panel in Zurich that major talent agencies were interested in representing Tilly. “We were in a lot of boardrooms around February time, and everyone was like, ‘No, this is nothing. It’s not going to happen,’” she said, according to Deadline.