The Sioux Shop has pre-produced jerseys for several players, including highly touted rookies Cole Reschny, Keaton Verhoeff and Will Zellers. The NCAA recently began allowing athletes to earn money from Name, Image and Likeness deals, which opened the door for retailers to sell active player merchandise. Jason Carlson, the director of retail operations at The Ralph, said the Sioux Shop is expanding player-specific merchandise this season. Pennants and magnets featuring images of UND hockey players Abram Wiebe, Dylan James and Jake Livanavage are for sale at The Ralph. Although the Sioux Shop doesn't carry every player's jersey pre-made in the store, fans can order them in person or online.