Agoda has highlighted rising interest in Asia’s secondary destinations as travellers seek unique experiences, with searches outpacing traditional hotspots this year. In Thailand, the government has long pushed secondary destinations through various programmes, including tax incentives for domestic travellers venturing to the provinces in the low season. “The increasing popularity of secondary destinations provides an opportunity to create a more prosperous travel industry and boost local economies. “Agoda is proud to support this transformation by raising the profile of these locations to a global audience, as we know spreading the tourism dollar more widely brings a wide range of benefits to communities.”To mark World Tourism Day, Agoda is rolling out a major promotion. The World Tourism Day sale runs from September 24 to October 8, offering up to 60% off hotel bookings, according to Kaohoon International.