The online store Bookshop.org is launching a platform through which independent bookshops in the UK will be able to sell ebooks as an alternative to Amazon’s Kindle offering. Independent bookshops will earn 100% of the profit from sales, and ebooks will be priced the same as they are on Amazon. “Bookshops now have an additional tool in their fight against Amazon,” said Nicole Vanderbilt, managing director of Bookshop.org UK. Bookshops receive 30% of the cover price from each sale they generate; so far, the UK site has generated £4.5m for independent bookshops. Nearly a quarter of Britons now prefer ebooks over other formats, according to a YouGov poll conducted earlier this year.