Online shopping platform Shopee celebrated the 10th anniversary of its 9.9 campaign with record-breaking sales, as Thai shoppers placed over 1 million orders within minutes of launch. “The 9.9 campaign highlighted the seamless connections between buyers, sellers and creators through Shopee Live, Shopee Video and the Shopee Affiliate Programme.”Shopee Live proved to be a powerhouse for sellers, driving real-time sales through promotions and demonstrations. Shopee Video also played a major role, with one seller boosting sales by 13 times through video content alone. Together, Shopee Live and Shopee Video attracted more than 300 million views across the campaign. Shopee reported that one newcomer’s sales skyrocketed by more than 42 times in a single day thanks to the 9.9 campaign.