However, the Alexa in millions of homes today doesn’t make Amazon money. As a result, Amazon’s Devices business has reportedly been siphoning money, and the clock is ticking for Alexa to prove its worth. But can Amazon convince people to pay more for new devices after establishing a reputation for cheap gadgets? Amazon’s new devices are more expensiveAmazon announced a lot of new hardware at its Devices event (including for devices without Alexa+, like Ring and Blink cameras and Kindles). The most relevant for Alexa+ are the new Echo smart speakers and smart displays, the majority of which are more expensive than prior or similar releases.