The ETF Boom: Quality over Quantity “Should the market be concerned about this rapid pace of issuance or the sheer number of ETFs? Looking beneath the surface, the number of ETFs doesn’t tell the whole story. Most new ETFs have AUM: for those launched since 2024, the average AUM is about $230 million, but the median is only $25 million. In fact, roughly 875 have less than $50 million in AUM, underscoring that many launches fail to attract significant assets.” (JP Morgan Asset Management)