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Winning: New Data Confirms American Eagle Got Last Laugh in the Sydney Sweeney Ad Debate
['Sister Toldjah', 'Jim Thompson', 'Katie Jerkovich']
RedState
The ridiculous campaign to cancel American Eagle Outfitters over the summer by the woke left/media over the company's very smart retro ad campaign featuring denim-clad actress Sydney Sweeney was just 50 shades of dumb, as explained by my RedState colleagues at the time.
Because Sweeney is curvy and the ads emphasized sexiness and buxom blondes, American Eagle was also predictably accused of promoting so-called "sexist tropes" by the perpetually outraged Usual Suspects.
RELATED: American Eagle Does the Unthinkable in Response to Sydney Sweeney Ad Campaign Freak-OutA consumer branding company quoted by the WSJ pointed to American Eagle staying the course in part for the ad campaign's massive success:American Eagle added a million new customers with their Sydney Sweeney ads and sold out all of the gear she advertised within a week.
Executives told Wall Street analysts that the campaign featuring the “Euphoria” star — billed as “Sydney Sweeney has great jeans” — drove record traffic and unprecedented new customer sign-ups.
American Eagle didn't run from fear.