These holidays are one of only two major week-long breaks in China, alongside the Lunar New Year. Later, they will go skiing on Mount Changbai, near the North Korean border, or hit the slopes in Xinjiang. This recent trend has not been lost on either the government or businesses; both have pinned considerable hopes on it. Beijing hopes that the booming outdoor economy will help stimulate sluggish consumer spending, since the consumer price index − which fell by 0.4% year-on-year in August − showed that China's economy has struggled to emerge from deflation. Only outdoor leisure activities have bucked the trend, with sales of apparel for outdoor activities nearly doubling between 2019 and 2025, with a 65% surge in footwear.