OpenAI's new social video app could steal time away from Snap. Shares of social media short-form video app Snap (SNAP -8.15%) are falling on Tuesday, having declined 9.2% at 3:08 p.m. Snap fell along with most other consumer discretionary stocks today, after September consumer sentiment readings came in lower than expected. Not only that, but artificial intelligence (AI) darling OpenAI unveiled a social media short-form video app, which could be a threat to all short-form social media companies, Snap included. Only growing at a single-digit pace and now with new competition from OpenAI, Snap remains a stock to stay away from, at least for now.