On Tuesday, the company launched Sora, a new invite-only iOS app that lets users generate AI-powered videos using text or images. This app, built on the new Sora 2.0 model, is being pitched as OpenAI’s most advanced video tool yet, and it’s coming straight for platforms like YouTube and TikTok, but with no cameras or editing timelines involved. Sora 2.0 expands on the earlier version OpenAI dropped this year as a research preview. We are launching a new app called Sora. It also uses AI to create background sound, dialogue, and sound effects, which are then perfectly timed with the video.