Windscale, a UK nuclear power station, was the scene of a major fire in 1957 spreading radioactivity across the surrounding countryside in what is generally thought to have been the world’s worst nuclear accident before Three Mile Island in the US in 1979. Following a long campaign by those opposed to nuclear power its management decided in 1981 to change the plant’s name to Sellafield. Now scandal-riddled HSBC bank is planning to rebrand its UK high street operations as part of a global shakeup which will see 25,000 jobs disappearing. HSBC only moved across to Britain in the 1990s when they took over the UK’s Midland Bank. Monsanto Canada had already rebranded its seeds business in 2010 as Genuity.