The details:Key players : Jumra (serving Nairobi and Central regions), Sojpar (Western region), and Raisons (Coastal region) are now integrated with Twiga’s ecosystem. : Jumra (serving Nairobi and Central regions), Sojpar (Western region), and Raisons (Coastal region) are now integrated with Twiga’s ecosystem. : Backed by reference shareholders Creadev and Juven, Twiga is committed to revolutionizing Africa’s retail ecosystem through technology and market innovation. Chairman Hein Pretorius praised the combined expertise of Ballard, Raju Shah, and Sunil Shah, noting their “deep-rooted, generational knowledge of the Kenyan distribution ecosystem” will propel Twiga to become the region’s food distribution champion. Future: Twiga Holdings is doubling down on its digital platform, investing in seamless ordering, inventory management tools, and innovative financing options like buy-now-pay-later solutions to modernize Kenya’s food distribution.