The Deal: Safaricom is offering a 25% discount on new fibre connections for businesses in fibre-ready buildings, effective for the next two months. – The deal aims to boost connectivity for micro, small, and medium enterprises (MSMEs), providing “the fastest, most reliable internet that matches their ambitions,” per Frankline Okata, acting chief enterprise business officer at Safaricom. – Safaricom’s move is part of a broader push to arm entrepreneurs with tools like affordable digitization, finance, and market links to beat those odds. How it unfolded: The announcement dropped at the Nairobi leg of the Grow with Safaricom Business forum, themed “Fuelling Financial Growth Through Innovation.”– The event drew a crowd of Nairobi-based SMEs eager to innovate and navigate economic shifts. Final Word: In a tough landscape for Kenyan startups, discounts like this could be the connectivity lifeline that keeps more businesses afloat and thriving.