Gucci: La Famiglia (Image credit: Gucci)The prelude, titled Gucci: La Famiglia, is described as “a study of the ‘Gucciness’ of Gucci, an expression of the brand." Gucci: La Famiglia (Image credit: Gucci)The reason for launching a look book now? Gucci: La Famiglia (Image credit: Gucci)As La Famiglia makes clear, the answer is already taking shape. Gucci: La Famiglia (Image credit: Gucci)And yet, it is unmistakably Gucci. Gucci: La Famiglia (Image credit: Gucci)The result is a complete fusion of house codes and Demna’s distinctive vision—a clear signal of a new era.