Workflow automation drives 20% productivity increaseNew research from Zebra Technologies and Oxford Economics showcases how improving frontline workflows with modern technologies like AI, automation, and data improves profitability and enhances the customer experience. For example, retailers reported a 21% improvement in customer satisfaction; manufacturers cited a 19% increase in employee productivity; and T&L leaders reported a 21% increase in productivity with better workflows. The study titled, “Impact of Intelligent Operations” indicates:Retailers achieved up to 1,8-percentage-point increases in revenue growth and profitability through improvements in their prioritised workflow of inventory management. Manufacturers optimising their top workflow of quality control and assurance saw revenue growth uplift by 2,4 percentage points and profitability improvements of 1,4 percentage points. T&L firms optimising key delivery and inventory workflows experienced a revenue growth increase of up to 3,4 percentage points with a similar increase in profitability.