Former Aussie rugby star Nick Cummins, actor Alan Ritchson and British UFC fighter Paddy Pimblett star in the latest tongue-in-cheek campaign by men’s grooming company Dr. Squatch. Set in the fictional island of ‘Manlandia’, the series of ads depicts men being their “natural manly selves”. Cummins, nicknamed the Honey Badger, is part of an ensemble of talent in the hero ad. Dr. Squatch has become famous for producing viral and humours ads, starring celebrities including Sydney Sweeney and Mike Tyson. Lightweight UFC star Paddy ‘The Baddy’ Pimblett stars in different an iteration of the ad on social media, promoting Dr. Squatch’s deodorant.