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WPP’s Cindy Rose Sets Out To Build Army Of “AI Super Users” Amid Slew Of Leadership Changes
['Aimee Edwards']
B&TB&T
Devika Bulchandani, formerly global CEO of Ogilvy, has been promoted to WPP’s global chief operating officer, replacing Andrew Scott, who is set to retire after 27 years.
Laurent Ezekiel will take Bulchandani’s former post as global CEO of Ogilvy, while Floriane Tripolino becomes CEO of WPP Open X.
“Every laptop and phone [should] have WPP Open installed”.
According to Rose, AI is no longer a nice-to-have.
Rose claimed that she wants every employee to become an “AI superuser” and learn to manage AI agents like colleagues.
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