Free TV Australia has warned that Amazon Prime securing the exclusive rights to the ICC proves warnings that were raised at last week’s Parliamentary Showcase. Amazon signed a multi-year broadcasting detail with Amazon Prime in 2023 that makes it the host broadcaster for ICC world cups until 2027. Free TV CEO Bridget Fair said the deal underlines the need for the Government to fast-track updates to the anti-siphoning rules to protect Australians’ access to live and free sport. The anti-siphoning rules must be updated to ensure free access whetherAustralians choose to watch on broadcast television or free BVOD services,” she said. Anti-siphoning laws are not the only issue that Free TV is actively lobbying.