VMO has announced the launch of its first campaign on The Cube in partnership with Perfetti Van Melle’s Mentos, via Havas Media. Mentos Cube isn’t just gum—it’s a burst of flavour that celebrates self-expression and individuality. “Showcasing the cube was central to our strategy—carrying Mentos Cube’s distinctiveness from product to media through its bold cube packaging and form,” said Tania Teurquetil, strategist at Havas Media. “Pairing Mentos Cube with a media format that brought this to life ensured it stood out and became unmissable for Aussie gum chewers,” added Laura Beckmann, account director at Havas Media. Credits:Client: Perfetti Van MelleStrategy and Media: Havas MediaPublisher Partner: VMOCampaign Creative: The Idea Shed