In this week’s Fast 10, Ashleigh Johnson, managing director ANZ at full-service agency Jellyfish, shares the challenges and benefits of integrating Gen AI into workflows and spills the beans on her “Swagman” experience with B&T’s Greg ‘Sparrow’ Graham. I respect The Brandtech Group and your global leadership’s drive around innovation and Gen AI solutions. AJ: Jellyfish Australia has always been a tech agency; it goes without saying that adaptation and innovation go hand in hand with that. Then a marriage of all capabilities on top of the world’s best tech – we are seeing some of the best results to date. AJ: Gen AI is the most obvious growth opportunity now; however, a challenge lies in trusting a whole new world.