Is Good.’ Now the iconic DON character has returned to TV screens with food journalist, cookbook author, TV and radio presenter Matt Preston delivering the iconic line to a new generation as the DON craftsman, thanks to creative agency The Royals. Is Good.’And who better to deliver that message than Matt Preston. The TV, online, OOH and social campaign features the aproned Preston making Pasta Pomodoro ‘Preston style’ and snacking on an irresistible, midnight toastie stacked with DON Double Smoked Ham. “The DON craftsman is such an iconic Australian character and I was honoured to take on the role. “This DON campaign represents what’s possible when great clients, production partners and creativity combine with craft and purpose,” concluded founder and managing partner at The Royals, Steve O’Farrell.