The Growth Distillery, in collaboration with Pureprofile, has launched Signals of Intent: Travel, revealing five key sets of behaviours that predict when consumers are likely to make a travel purchase. The five types of behaviours that predict travel readiness include:Content Consumption: confident travellers who read travel content, consume 60 per cent more content from trusted travel websites. Social Media: excessive social media engagement often indicates uncertainty when it comes to planning the next trip. Journey Decisiveness: confident consumers visit fewer sources and make travel decisions with greater focus and speed. Confident travellers actively seek quality information before booking, whilst uncertain consumers get lost in endless social media scrolling.