At this week’s IAB Australia’s MeasureUp conference, Ad Net Zero, Scope3 and WPP Media will explore the applications of sustainable media planning, including challenges, client feedback, and advice for others looking to get started. In a session moderated by Ad Net Zero, WPP Media will share results from its Digital Sustainability Initiative, which has reduced emissions and improved media performance across more than two dozen campaigns. Scope3 has supported WPP Media with emissions data and reduction guidance. This is exactly the kind of leadership the industry needs right now,” Arum Nixon, Australian chapter lead, Ad Net Zero added. Our industry must continue developing consistent frameworks that support scalable carbon reduction,” IAB Australia CEO Gai Le Roy added.