oOh!media has united agencies and brands from across the country to explore how Australians move, spend, and think differently during the warmer months at a summer-focused event on the Gold Coast. The panel explored how Australians move, spend, and make choices over Summer, and shared practical insights on how brands can engage audiences during this period. The panel’s insights were backed by fresh data, showing the scale of movement and opportunity for brands over summer. Over 3.3 million Australians hit the road for regional getaways, fuelling an $8 billion day-trip economy, according to Tourism Research Australia. With a network that reaches 99 per cent of metro Australians, 85 per cent of regional travellers, and extends across all major summer destinations, oOh!