Designed to help parents shop with ease, global toy brand Mattel’s first-ever shoppable TV campaign has driven impressive results, more than doubling sales volumes and accelerating total transaction value. “We’re proud to have supported this industry-first campaign through the Afterpay Media Network, powered by Yahoo’s DSP. By layering behavioural insights with shoppable creative, we delivered precision performance across premium environments, including Tubi’s growing audience,” Maddie Basso, head of Yahoo DSP Australia said. It’s a clear signal that commerce media isn’t coming – it’s already here,” Andy Holford, chief product officer at IPG KINESSO Commerce added. With consumers now expecting seamless purchase experiences wherever they engage, Mattel’s shoppable campaign shows what’s possible when technology, media, and creative are built for conversion.