Australian seaweed plant tonic, Seasol, has just dropped ‘Dirty Old Secrets’ with Howatson+Company—a documentary series unearthing the tips, tricks and offbeat wisdom older gardeners have been keeping buried for decades. Across ten bingeable shorts, ‘Dirty Old Secrets’, directed by Connor Pritchard of Good Oil, shines a hilarious light on seasoned gardeners who reveal the gardening hacks they’ve sworn by for decades. With ‘Dirty Old Secrets’, we’re ensuring that invaluable wisdom is preserved and passed on, while cementing Seasol’s role as a trusted partner for every gardener.”“When your most loyal consumers are ageing, you have two options: fade away with them or create new relevance. ‘Dirty Old Secrets’ takes what quietly happens in the best backyards in the country and makes it loud, bold and impossible to miss,” added Gavin Chimes, chief creative officer at Howatson+Company. The campaign will be promoted through a trailer across socials and streaming, plus OOH, PR, influencers and more.