Hurtigruten, the Norwegian coastal voyages brand, has appointed Lisa Warner as its new chief marketing and digital officer (CMDO). Warner has joined Hurtigruten with more than 20 years of experience in the travel industry, having held senior leadership positions with Saga Travel Group, Abercrombie & Kent, Cox & Kings, G Adventures and Trailfinders. Drawing on her background in global marketing, digital transformation and customer experience, Warner will lead Hurtigruten’s marketing and digital strategy, reinforcing the brand’s position on the Norwegian coast, while driving growth across international markets and engaging global customer groups. “We are delighted to welcome Lisa into the newly created role of chief marketing & digital officer, bringing a wealth of knowledge from leading global travel brands. What excites me most is working with the team to harness data, insights and technology to elevate the customer experience and unique journeys we offer,” Warner said.