One of the world’s leading marketing consultants and futurists, Tom Goodwin, believes that AI technology can reinvent marketing and increase the importance of strong brands. “We really need a bit of a shift away in business culture where we’re prepared to give people the freedom they need, we’re prepared to trust people. “My fear of AI is that my kids will be incredibly stupid and lazy. “What actually happened is we got lazy, and we decided that we’d rather have things that supported our pre-existing viewpoint. The vast majority of people are going to use it to never think they’re going to use it to phone in everything.