MissingSchool’s three-year campaign, driven by long-term partners Cocogun, Zenith Australia and UnLtd, has catapulted the issue of children missing school due to chronic illness onto the national stage, delivering awareness, support, and political momentum. The partnership between MissingSchool, Cocogun and Zenith Australia is a powerful example of creativity and media being used for good. “At Zenith Australia, we believe media has untapped potential — and when unlocked, it can do more than drive business outcomes; it can change lives. I want to thank my team for their relentless commitment, the MissingSchool team for trusting us, our partners Cocogun and UnLtd for their collaboration, and the media partners whose generosity made this possible. We couldn’t have done this without the support of the media and marketing industry, and our trusted partners at Cocogun, Zenith Australia and UnLtd, who feel like an extension of our team.