Magnite, a sell-side advertising company, has acquired streamr.ai, a platform specialising in AI tools that make Connected Television (CTV) advertising accessible to small and medium-sized businesses (SMBs)—a growing revenue opportunity for CTV publishers. Magnite will offer streamr.ai’s technology to its ecosystem partners working with SMBs, including agencies, retail media networks, publishers operating buyer marketplaces, and DSPs. “The CTV advertising opportunity for small businesses is enormous, but it’s been bottlenecked by complexity and high costs,” Michael Barrett, CEO of Magnite said. By offering these tools to our ecosystem partners with SMB clients, we aim to unlock a significant revenue opportunity for our CTV publishers. Magnite shares our vision for helping small businesses grow revenue through CTV advertising, and their relationships and resources will enable us to accelerate that process,” Jonathan Moffie, CEO and co-founder of streamr.ai said.